BBC News ran a feature recently about how global warming is threatening the traditional Innuit way of life in Artic Canada. But is this kind of message the best way to highlight the urgent need to tackle global warming? Who in Europe cares that much about the traditional Innuit way of life? Some would say its already been fatally compromised by modern technology anyway. We need more information about how climate change threatens the West’s way of life before people in the USA and Europe etc will start to demand of politicians and business that more is done more urgently.